
The world's second-largest economy is a crucial market for
the California-based firm, and Apple Pay is available in only a handful of
other countries including the United States,
Britain, Canada and Australia.
"Apple Pay launching in China today. Can't wait for you to
try it and see how incredibly easy it is to use!" Apple chief executive
officer Tim Cook said in a posting on his verified China microblog.
But unlike most other countries, mobile payment systems are
already well- established in China
and Apple does not have a first-mover advantage.
Mobile transactions were valued at 9.31 trillion yuan ($1.4
trillion) last year, one industry estimate showed, and according to the
state-backed China Internet Network Information Center (CNNIC), the country had
359 million online payment users in mid-2015, up almost 18 percent in six
months.
The most dominant mobile and online payment providers are
e-commerce giant Alibaba with a nearly three-quarters market share followed by
Tencent -- operator of the popular messaging app WeChat -- at 17.4 percent,
according to Beijing-based BigData Research.
The Apple brand commands a strong following in China,
especially among the nouveau riche and emerging middle class, with tales
circulating of people selling their kidneys to buy iPhones.
Ray Zhao, an internet industry analyst at Guotai Junan
Securities, told AFP: "There is still a chance for Apple Pay to grab some
market share. Some loyal Apple users may prefer using it instead of other
payment tools.
"But the space for Apple Pay is still small," he
added.
One new Apple Pay user said he looked forward to putting the
service to the test -- to buy his midday meal.
"The process of adding a (bank) card is a bit slow,
maybe because it was just launched," said university student Li Xiang.
"I'm planning to eat at McDonald's for lunch and try it out."
Source: BSS/AFP